As the head of the department, I am committed to elevating and sharing the value of design with stakeholders. Additionally, my role involves:

– Individual development and collective team performance.
– Selecting and hiring professionals aligned with corporate challenges.
– Conducting regular one-on-one meetings to maintain team health and cohesion.
– Ensuring cultural compatibility within the team.
– Defining and ensuring each member’s roles and responsibilities.
– Ensuring designers’ performance by offering technical guidance and support for design processes and best practices.
– Acting as a guardian of the scalability mindset and design consistency.
– Prioritizing resources, services, and tools to optimize the team’s work.

As the department leader, my role is to strengthen the value and maturity of design within the company. Among the key responsibilities, I highlight:

– Developing a model to evaluate designers’ performance aligned with company objectives.
– Ensuring each member has the necessary skills for collective success.
– Clearly defining each member’s roles and responsibilities.
– Encouraging collaboration and communication through regular meetings.
– Conducting one-on-one meetings to guide continuous improvement and promote the professional growth of each member.
– Ensuring the scalability of the design language.
– Promoting consistency and quality across all projects.
– Contributing to a cohesive visual identity and enhanced user experience.

Design System Lead

– Development and management of design language, workflow, and prioritization.
– Establishment and maintenance of guidelines and standards for all visual and interaction aspects of the product.
– Definition of the design process to ensure efficiency and consistency throughout the product lifecycle.
– Prioritization of design tasks based on corporate objectives and user requirements.

Design Ops Lead

– Development, implementation, and maintenance of design processes, ensuring their effectiveness, efficiency, and alignment with team and company needs.
– Close collaboration with other teams for integration.

– Efficiently manage component libraries, style guidelines, and design tools.
– Promote continuous improvement of the Design System.
– Develop, implement, and manage design processes to ensure effectiveness, efficiency, and team alignment.
– Manage design team tools and resources effectively.
– Foster close collaboration among designers at all stages of the product lifecycle.
– Facilitate close collaboration with developers to ensure a consistent and scalable design language.

Design System & Design Operations
– Design System: Creation and management of the Design Language.
– Design Operations: Creation, maintenance, implementation, and scalability of Design Processes.

UX/UI
– Design for Conta Azul Mais, Conta Azul Pro, and Institutional – non-logged environments.
– Guardian of Brand Guidelines.
– Design Project Management.

– UI/UX design of digital products and websites
– development brand materials
– layouts for digital and offline media

– creating visual identity
– layouts for digital and offline media.
– Image treatment
– KVs

– visual identity
– layouts for digital and offline media.
– Image treatment